Hopi Hari
Visual Identity • Branding • Design UI/UX
2022
In this new concept, we refreshed the brand's look to make it more modern, simple, and timeless. We maintain the essence and values of the current project, but update the way it communicates.
Adobe Illustrator, Photoshop, Procreate e Figma
More than just an amusement park, Hopi Hari guarantees the safety and comfort of EVERYONE. We believe that's what truly matters
This project aimed to further develop the park's concept, revitalize the brand name, and reconnect with its audience.
Especially considering the park's long-standing reputation and the fact that its current look no longer accurately reflects its core values.
They were based on both the main logo symbol and the movements of a roller coaster, with more organic and asymmetrical lines.
Their application should be done with specific color variations depending on their use.
Hopi Hari is more than just an amusement park; it's a land of fun, with each of its five sectors representing a state.
They are: Kamina Mundi (capital), Infantasia (children's region), Mistieri (archaeological site), Aribabiba (radical region), and Wil West (wild west).