Hi! Nice to meet you!
I'm Sofia dos Santos Freire!
I believe that every designer puts a little bit of themselves into their projects. So it's always important to learn more about the designer, which in this case, is ME!
Currently living in São Paulo, Brazil, with a Bachelor's degree in Design with a specialization in Branding, I enjoy studying the history of design around the world and joining projects that push me to discover and learn new things.
As a designer, I love experimenting and creating in many different directions, always trying to transform seemingly crazy ideas into functional projects!
my curriculum
✶ Education ✶
Postgraduate Program in Branding,
Senac Lapa Scipião
During my specialization in branding, I developed various projects that integrate design and strategy;
One of them was a finalist and award winner at the Cria Senac 2026 event, in the visual identity category.
Bachelor of Design,
Senac Santo Amaro University Center
Throughout the course I took part in extracurricular and interdisciplinary activities, doing extension projects and volunteering to help small organizations.
In addition, I participated in Scientific Initiation to deepen my knowledge of the area in another way.
✶ Experience ✶
Creative Designer, 2026
Visie Padrões Web / Aramis
I am responsible for preparing the keyvisuals for both of the company's communication on digital platforms.
In addition, I am the lead designer for the company's rebranding.
Digital Designer, 2023-2026
Visie Padrões Web
I was responsible for preparing visual and textual materials for the company's communication on digital platforms.
Design UI/UX Intern, 2022-2023
Visie Padrões Web
I was responsible for helping the head designer create and adapt layouts for desktop and mobile interfaces.